Saadat Islam Product & Growth Leader
Product @ TruCare · Beaverton, OR
I've led product down a weird, wild route, from mobile games and text messaging to pharma compliance, clinician software, AI voice agents, and now healthcare revenue. In most of those jobs the work was the same. Get a stalled team shipping again, then grow the revenue to show for it. The best software earns its keep and then gets out of your way. That's the kind I like to build.
Wander the town, or follow the road.
02 / The study
02 The character study
I'm Saadat Islam. I've run the gamut with product and bear the scars proudly like a badge of honor. I've stopped pretending any of this was a plan. What stayed constant was how I work. I ask a lot of questions, most of them some version of "who is this for." I'd rather ship something small this week than something grand next quarter. I pull the data myself before I ask anyone to explain it to me. And I'll tell you what I actually think, including when it's inconvenient.
Off the clock, I'm a full-time husband, dog dad to Reinhardt and Winston (the two on the bridge out front), and a brand-new girl dad to Clementine. I hack on side projects when the house is quiet, and I call Beaverton, Oregon home. I do my best work with smart people, straight talk, and the room to ship.
What I build forThe people, dogs, and life behind the work.01 Tools, not tech theater
CS reps and sales folks hear every objection first-hand, so that's where I start. I also vibecoded this whole site, just to feel engineering's pain: GitHub, CI/CD, Vercel deploys, all of it. Miserable, honestly. Worth it, and I have a lot more sympathy for what I ask engineers to do all day. Tech should solve a problem, not impress investors.
02 Question everything
Form a hypothesis, then try hard to prove it wrong. I take every feature down to its core assumption and go after it with whatever will test it: surveys, sales calls, usage data. If the assumption is still standing, we build.
03 Ship to learn
Ship the dumbest version that works and put it in front of people. The workarounds they invent tell you what to build next. Every good product I've shipped started out embarrassingly simple.
03 / The workshop
03 The workshop
An AI voice agent trained on Kixie's own call data to handle first-touch calls, so reps spend their time on the prospects actually worth closing.
Read case studyTook a chaotic eng org and turned it into focused squads, mostly by listening first and setting a few clear principles everyone could actually remember.
Read case studyLifted trial-to-activation 19% without spooking clinicians or tripping over HIPAA, which is harder than it sounds.
Read case studyRebuilt onboarding from the ground up. Trial-to-paid up 27%, NPS from 30 to 65.
Read case studyTurned regulatory documents into a queryable pharma knowledge graph with GPT-4o.
Read case study04 / The archive
04 The archive
2009 → Now
2025–NOW
TruCare
Product team of one on an RCM platform built around provider outcomes. Shipping TruIntake, a digital front door for providers, under a simplified premise that if we fix the data coming in, we fix the revenue going out.
2024–2025
Kixie
Stood up Kixie's first real product function, moved engineering onto agile, and led the AI voice agent built on Kixie's own 100M+ minutes of sales calls.
2024
Redica Systems
Was the product lead through a microservices migration and shipped AI tools that tied regulatory intelligence to inspection data, so pharma teams could catch compliance risks sooner.
2021–2024
SimplePractice
Took NPS from 30 to 65, pushed trial-to-paid up 27%, and saved $88k a year with a well-timed platform migration.
2018–2021
EZ Texting
Grew signup conversion from 10% to 23%, lifted user conversion 55%, and got the whole company onto agile habits that actually stuck.
2014–2018
OceanX · Synacor · Outlook Amusements
Shipped critical APIs, ran digital transformations for big clients, and found $1.12M in monthly revenue buried in the analytics.
2009–2014
GameFly Digital · Electronic Arts Mobile
Where it started. EA and GameFly taught me the craft: how to manage a product, sweat the user experience, and ship games people actually played.
2009–2018 · Foundation
GameFly · EA · OceanX
05 / The riverside
05 The riverside
Always up for a good conversation about products and AI, especially in healthcare and life sciences. If you're hiring a product leader, or just want to compare notes on something you're working on, email me. I answer.